Reddit COO Jen Wong steers one of the largest social networks on the internet, and the one you probably hear about the least. Despite not being a media darling, Reddit is probably one of the largest, if not the largest, repositories of discussion in the digital world. Reddit cleaves to old-school Internet values of free expression and user anonymity, balanced by the moderated forums that are its backbone- a model that has made it a place for robust engagement for both community members and advertisers. The future of Reddit’s ecosystem- and its growth model thanks to recent multimillion-dollar investment- is as fascinating as it is unpredictable, as it moves to scale to larger community appeal and other profit models, like cryptocurrency and video, without changing its DNA.