Cheryl Einhorn developed the AREA Method when she decided to apply science to the art of deciding- the result was a strategic tool used by some of the most powerful organizations in the world.
The New York Times called events “the new magazines.” Launch parties, promo parties, celebrity events, and influencer showcases capture the public attention like never before.
In “Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal,” author and investment banker Oren Klaff distilled the wisdom of his work
Corporate social responsibility has become an increasingly well-known phrase, both in the boardroom and in the public discourse. Company behavior, policy, and mission are increasingly
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