The Smell of Success: How Farmgirl Bootstrapped to $30 MM of sales

With no investor capital and no major social connections to give her startup the kind of boosts typical of successful launches, Christina Stembel started Farmgirl Flowers to challenge the existing model of consumer flower delivery – an overwhelming number of irrelevant choices, inconsistent quality, and ever-climbing prices. By building a company committed to growth, focused goals, and staying true to her values, Stembel has built a robust company showing $23M in annual revenue. 

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