Beth Ferreira, a partner at Firstmark Capital, has lived through events that radically transformed the market in the wake of the severe downturns they caused: the Dot Com crash of 2000, the 9/11/01 terror attacks, and the 2008 financial crisis. When the mere survival of your company- or entire market- is in question, strategies change, habits fall away, and goals are reassessed. Beth’s experiences both on the investor and enterprise side of VC have shown her that for brands that are sufficiently adaptive and proactive in the face of crisis, there’s opportunity not only to intelligently retrench and survive but also thrive.
season 4
A Road Map For The Modern Nonlinear Life
Contrary to the cultural wisdom of the past centuries, modern life never follows a rigid, predictable trajectory; the transitions and “lifequakes” Bruce discusses in his