How Chobani Wins in Business While Giving Back

Corporate social responsibility has become an increasingly well-known phrase, both in the boardroom and in the public discourse. Company behavior, policy, and mission are increasingly transparent to the public, and with a multitude of options in most consumer spaces, consumers who are “spoiled for choice” are erecting new selective filters on their buying behavior: does a brand align with their values and do the “right thing?”As McGuinness points out, with optics being a powerful motive, many companies embark on “social good” initiatives primarily motivated by the impact on their brand image- only to be seen as cynical by their audiences and called out as disingenuine. Simultanously, a brand must be sustainable- its accountability to shareholders does not vanish even as when it holds itself accountable to society. The new challenge to the modern brand is one of alignment- creating a vision that is sustainable both economically and morally.

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season 4

Venture Capital During a Pandemic

Beth Ferreira, a partner at Firstmark Capital, has lived through events that radically transformed the market in the wake of the severe downturns they caused: the

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season 1

Nir Eyal: Indistractable = Indestructible

Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”Nir

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