Cheryl Einhorn developed the AREA Method when she decided to apply science to the art of deciding- the result was a strategic tool used by some of the most powerful organizations in the world.
Cheryl Einhorn developed the AREA Method when she decided to apply science to the art of deciding- the result was a strategic tool used by some of the most powerful organizations in the world.

At the outset of the Covid-19 pandemic, “non-essential” businesses across the United States were shuttered as part of quarantine measures. Many of these businesses are

When Kate Ryder started to raise funding for a pioneering healthcare app for women, the (mostly male) VCs didn’t believe her idea was “big” enough.

Essentialism is, simply put, only living for what matters. Greg McKeown, author of the global bestseller “Essentialism: The Disciplined Pursuit of Less,” discusses the choice
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