Cheryl Einhorn developed the AREA Method when she decided to apply science to the art of deciding- the result was a strategic tool used by some of the most powerful organizations in the world.
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Nir Eyal: Indistractable = Indestructible
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. The M.I.T. Technology Review dubbed Nir, “The Prophet of Habit-Forming Technology.”Nir
September 20, 2018
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