Nir Eyal 2: Making Indistractibility A Habit

 Nir Eyal’s life’s work has two bookends: helping technology designers develop products that are habit-forming, and helping individuals understand the forces that distract and misdirect them. Sound like cross purposes? Not as much as you’d think. Nir’s first book, the globally-successful “Hooked: How to Build Habit-Forming Products” and his newest title “Indistractible: How to Control […]